Complete Guide to Creating Successful Online Shops

We put a lot of effort into collecting and structuring a lot of our knowledge and experience in creating Online-Shops so that we could summarize it in a clear and compact whitepaper. We have created this whitepaper with great care to offer you the most important information in a simple and understandable form. We would like to help you familiarize yourself with the topic quickly and easily. We therefore make this whitepaper available to you free of charge and without restrictions. The result is a complete guide to creating successful online shops, from the first concept to the launch.

The whitepaper walks you through the complete guide to creating successful online shops: choosing the right platform, structuring products and categories, designing a checkout that converts, connecting payment, shipping and ERP systems, and measuring what actually drives revenue. Every chapter closes with a practical checklist.

It is written for managing directors, e-commerce managers and marketing teams in mid-sized companies. The examples come from shop projects of Sailrs GmbH in Stuttgart, Germany, from new builds to migrations of existing shops.